Overview:

Course Content Details:

Session 1: Course Overview

•  Learning Objectives
•  Pre-Assignment
•  Pre-Course Assessment

 Session 2: What It Takes to Make It

•  Pre-Assignment Review
•  Traits of an Entrepreneur
•  Traits of an Entrepreneur

 Session 3: Resources to Consider

•  Introduction
•  Friends and Family
•  Books, Magazines, Industry Publications, and Social Media
•  Training
•  Mentors, Coaches, and Consultants
•  Government Organizations
•  Chamber of Commerce
•  Business Groups
•  Special Programs

 Session 4: Laying the Groundwork

•  Finding Business Ideas
•  What Other Skills Do I Have?
•  What Can I Make Money At?
•  What Problems Exist?
•  What If I Already Have a Business Idea?
•  Considering the Options, Part One
•  What Other Skills Do I Have?
•  What Can I Make Money At?
•  What Problems Exist? (Part One)
•  What Problems Exist? (Part Two)
•  What If I Already Have a Business Idea?
•  Outlining Your Ideas
•  How Much Research Should I Do?
•  Asking Others for Their Advice
•  Making Connections
•  Considering the Options, Part Two
•  Idea One
•  Idea Two
•  Idea Three
•  Assessing Your Ideas
•  SWOT Matrix
•  Advanced Types of SWOT Analyses
•  Considering the Options, Part Three
•  Evaluating Your Capacity for Risk
•  There Are Options!
•  Caution!

 Session 5: Building On Your Business Idea

•  Developing Your Product Idea
•  Problem Statement
•  Functional and Non-Functional Requirements
•  Features and Benefits
•  User Stories (Part One)
•  User Stories (Part Two)
•  Making Connections (Part One)
•  Making Connections (Part Two)
•  Identifying Your Target Market and Customers
•  Step One: Theories
•  Step Two: Testing (Part One)
•  Step Two: Testing (Part Two)
•  Step Two: Testing (Part Three)
•  Step Three: Take It All In
•  Developing Your Value Proposition
•  Creating Financial Projections
•  Sample Sales Process
•  Things to Consider
•  Part Two: Sales Metrics
•  Sample Sales Metrics: Bicycle Company
•  Sample Sales Metrics: E-Commerce Company
•  Getting it Right
•  Part Three: Expenses
•  Part Four: Calculating Ratios
•  Operating (Net) Margin
•  Head Count per Client

 Session 6: Business Ownership Options

•  Types of Business Ownership
•  Speaking About the Entrepreneur
•  Purchasing a Franchise
•  Where to Find Franchises and Resources?
•  Words of Warning
•  Purchasing an Existing Business (Part One)
•  Purchasing an Existing Business (Part Two)

 Session 7: Key Documents to Prepare

•  Business Plan
•  The One-Page Plan
•  The Formal Plan
•  Executive Summary
•  Polishing the Executive Summary
•  Pitch Deck
•  Sample Pitch Deck
•  Sample Pitch Deck: Slide 2
•  Sample Pitch Deck: Slide 3
•  Sample Pitch Deck: Slides 4 and 5
•  Sample Pitch Deck: Slide 6
•  Sample Pitch Deck: Slides 7 and 8
•  Sample Pitch Deck: Slide 9
•  Sample Pitch Deck: Slide 10
•  Sample Pitch Deck: Slide 11
•  Sample Pitch Deck: Slides 12 and 13
•  Sample Pitch Deck: Slide 14
•  Sample Pitch Deck: Slide 15
•  How It Works
•  30-Second Pitch
•  Pitch Template
•  Practicing the Pitch
•  White Papers

 Session 8: Gathering Funding

•  The Basics of Financial Statements
•  The Income Statement
•  Income Statement Equation
•  Sample Income Statement
•  The Balance Sheet
•  Balance Sheet Equation
•  Balance Sheet Accounts
•  Current vs. Fixed Assets
•  Cash Flow Statement
•  Statement of Retained Earnings
•  Brainstorming Solutions
•  Funding Options
•  Funding Options

 Session 9: Developing Your Product

•  The Steps of Product Development
•  Idea Development
•  Planning
•  Design
•  Beta and Quality Testing
•  Limited Production and Quality Testing
•  Full Production, Quality Checks, and Product Release
•  Protecting Your Intellectual Property
•  What is Intellectual Property?
•  Following the Rules
•  What Should Be Copyrighted?
•  Is It Worth It?
•  Employee and Contractor Agreements

 Session 10: Creating a Sales and Marketing Strategy

•  Introduction to Marketing
•  Cycle Overview
•  Stage One: Consumer and Market Analysis
•  Stage One: Consumer and Market Analysis
•  The Buying Process (Part One)
•  The Buying Process (Part Two)
•  Segmentation (Part One)
•  Segmentation (Part Two)
•  Stage Two: Analyzing the Competition and Yourself
•  SWOT Analysis
•  Next Steps
•  Stage Three: Analyzing Distribution Channels
•  The Distribution Process
•  Stage Four: Creating a Marketing Plan
•  Product
•  Price (Part One)
•  Price (Part Two)
•  Place
•  Promotion
•  Packaging
•  Making Connections (Part One)
•  Making Connections (Part Two)
•  Stages Five and Six: Implement, Evaluate, Review, and Revise
•  Leveraging Social Media
•  Leveraging Social Media
•  Building Your Sales Force

 Session 11: Branding 101

•  What Branding Is All About
•  Why a Brand?
•  What’s In a Brand?
•  What is Branding, Then?
•  Why Branding is the Most Important Investment a Company Can Make
•  Why Branding is the Most Important Investment a Company Can Make
•  Developing a Slogan
•  Types of Logos
•  Letterform
•  Wordmark
•  Emblems
•  Getting Creative

 Session 12: Setting Up Your Office

•  Choosing a Location
•  Finding Resources
•  Asking the Right Questions
•  The Pros and Cons of Home-Based Businesses (Part One)
•  The Pros and Cons of Home-Based Businesses (Part Two)
•  The Roaming Entrepreneur

 Session 13: Launching the Business

•  Getting Off the Ground
•  The Launch
•  Setting Up Your Organizational Chart
•  First Stages of Growth
•  Next Stages of Growth
•  Recruiting and Engaging the Right People
•  Recruiting and Engaging the Right People
•  Recruiting and Engaging the Right People

 Session 14: Keeping the Business Moving

•  Keeping Track of Your Business
•  Other Considerations
•  Growing Your Business
•  Growing Your Business
•  Don’t Give Up!
•  Coming Out on the Other Side

 Session 15: Being an Entrepreneurial Leader

•  Michael Gerber’s Three Perspectives
•  Identifying the Activities
•  Working It Out
•  Case Study
•  Activity

 Session 16: Bringing It All Together

•  Checklist for Success
•  Entrepreneurial Traits
•  Resources to Consider
•  Business Groundwork (Part One)
•  Business Groundwork (Part Two)
•  Developing Your Product Idea (Part One)
•  Developing Your Product Idea (Part Two)
•  Developing Your Product Idea (Part Three)
•  Identifying Your Target Market and Customers
•  Developing Your Value Proposition
•  Creating Financial Projections (Part One)
•  Creating Financial Projections (Part Two)
•  Creating Financial Projections (Part Three)
•  Creating Financial Projections (Part Four)
•  Product Development
•  Product Development (Part One)
•  Product Development (Part Two)
•  Intellectual Property
•  Sales and Marketing (Part One)
•  Sales and Marketing (Part Two)
•  Sales and Marketing (Part Three)
•  Sales and Marketing (Part Four)
•  Branding (Part One)
•  Branding (Part Two)
•  Branding (Part Three)
•  Choosing a Location (Part One)
•  Choosing a Location (Part Two)
•  Getting Off the Ground
•  Setting Up Your Organizational Chart
•  Keeping Track of Your Business
•  Entrepreneurial Leadership Characteristics (Part One)
•  Entrepreneurial Leadership Characteristics (Part Two)

 Session 17: A Personal Action Plan

•  Starting Point
•  Where I Want to Go
•  How I Will Get There
•  Summary

 Recommended Reading List

 Post-Course Assessment

How to enroll

Option 1 (ideal for employee training)

To enroll your staff, please send the following to staffelearning@learnsmart.com.ng:

1. Name(s) of staff
2. E-mail address of each staff
3. Name and e-mail address of the primary contact person in your organization
4. Name and e-mail address of the person who will be receiving periodic training report, if different from the person in number (3).

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Option 2

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Option 3

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Our Bank Account Information:

Account Name: Paradigm Learning Services

Zenith Bank: Account No: 1013876190

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