Overview:
When you run your own business, you can work on your own schedule and make money doing something that you’re passionate about. Millions of people around the world are living that dream and running their own business. Hence if you're working for an organization but would like to start and run your own business, this course is for you.
It will teach you the basics of entrepreneurship. You’ll consider if entrepreneurship is right for you and learn the basic steps of creating your own business. At the end of the course, you’ll have a solid foundation to start your entrepreneurial journey.
Course Objectives
After you complete this course, you will be able to:
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Identify the traits of an entrepreneur and assess your own entrepreneurial capabilities
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Outline and evaluate a business idea
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Develop a product idea
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Identify your target market and customers
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Develop your value proposition
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Understand different types of business ownership and structures
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Evaluate franchising and business purchasing opportunities
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Create a pitch deck, executive summary, company presentation, technical white paper, and business plan
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Create financial projections for your business
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Identify where to find business funding
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Create a product development plan, marketing plan, and sales strategy
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Identify ways to protect your intellectual property
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Describe effective ways to brand your product
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Choose the right location for your business
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Launch and grow your business
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Demonstrate the behaviors of an entrepreneurial leader
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Find appropriate resources to help you on your journey
Course Content Details:
Session 1: Course Overview
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Learning Objectives
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Pre-Assignment
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Pre-Course Assessment
Session 2: What It Takes to Make It
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Pre-Assignment Review
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Traits of an Entrepreneur
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Traits of an Entrepreneur
Session 3: Resources to Consider
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Introduction
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Friends and Family
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Books, Magazines, Industry Publications, and Social Media
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Training
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Mentors, Coaches, and Consultants
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Government Organizations
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Chamber of Commerce
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Business Groups
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Special Programs
Session 4: Laying the Groundwork
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Finding Business Ideas
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What Other Skills Do I Have?
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What Can I Make Money At?
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What Problems Exist?
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What If I Already Have a Business Idea?
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Considering the Options, Part One
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What Other Skills Do I Have?
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What Can I Make Money At?
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What Problems Exist? (Part One)
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What Problems Exist? (Part Two)
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What If I Already Have a Business Idea?
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Outlining Your Ideas
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How Much Research Should I Do?
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Asking Others for Their Advice
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Making Connections
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Considering the Options, Part Two
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Idea One
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Idea Two
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Idea Three
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Assessing Your Ideas
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SWOT Matrix
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Advanced Types of SWOT Analyses
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Considering the Options, Part Three
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Evaluating Your Capacity for Risk
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There Are Options!
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Caution!
Session 5: Building On Your Business Idea
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Developing Your Product Idea
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Problem Statement
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Functional and Non-Functional Requirements
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Features and Benefits
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User Stories (Part One)
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User Stories (Part Two)
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Making Connections (Part One)
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Making Connections (Part Two)
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Identifying Your Target Market and Customers
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Step One: Theories
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Step Two: Testing (Part One)
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Step Two: Testing (Part Two)
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Step Two: Testing (Part Three)
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Step Three: Take It All In
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Developing Your Value Proposition
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Creating Financial Projections
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Sample Sales Process
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Things to Consider
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Part Two: Sales Metrics
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Sample Sales Metrics: Bicycle Company
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Sample Sales Metrics: E-Commerce Company
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Getting it Right
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Part Three: Expenses
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Part Four: Calculating Ratios
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Operating (Net) Margin
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Head Count per Client
Session 6: Business Ownership Options
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Types of Business Ownership
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Speaking About the Entrepreneur
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Purchasing a Franchise
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Where to Find Franchises and Resources?
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Words of Warning
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Purchasing an Existing Business (Part One)
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Purchasing an Existing Business (Part Two)
Session 7: Key Documents to Prepare
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Business Plan
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The One-Page Plan
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The Formal Plan
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Executive Summary
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Polishing the Executive Summary
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Pitch Deck
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Sample Pitch Deck
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Sample Pitch Deck: Slide 2
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Sample Pitch Deck: Slide 3
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Sample Pitch Deck: Slides 4 and 5
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Sample Pitch Deck: Slide 6
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Sample Pitch Deck: Slides 7 and 8
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Sample Pitch Deck: Slide 9
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Sample Pitch Deck: Slide 10
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Sample Pitch Deck: Slide 11
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Sample Pitch Deck: Slides 12 and 13
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Sample Pitch Deck: Slide 14
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Sample Pitch Deck: Slide 15
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How It Works
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30-Second Pitch
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Pitch Template
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Practicing the Pitch
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White Papers
Session 8: Gathering Funding
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The Basics of Financial Statements
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The Income Statement
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Income Statement Equation
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Sample Income Statement
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The Balance Sheet
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Balance Sheet Equation
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Balance Sheet Accounts
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Current vs. Fixed Assets
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Cash Flow Statement
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Statement of Retained Earnings
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Brainstorming Solutions
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Funding Options
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Funding Options
Session 9: Developing Your Product
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The Steps of Product Development
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Idea Development
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Planning
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Design
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Beta and Quality Testing
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Limited Production and Quality Testing
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Full Production, Quality Checks, and Product Release
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Protecting Your Intellectual Property
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What is Intellectual Property?
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Following the Rules
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What Should Be Copyrighted?
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Is It Worth It?
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Employee and Contractor Agreements
Session 10: Creating a Sales and Marketing Strategy
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Introduction to Marketing
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Cycle Overview
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Stage One: Consumer and Market Analysis
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Stage One: Consumer and Market Analysis
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The Buying Process (Part One)
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The Buying Process (Part Two)
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Segmentation (Part One)
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Segmentation (Part Two)
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Stage Two: Analyzing the Competition and Yourself
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SWOT Analysis
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Next Steps
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Stage Three: Analyzing Distribution Channels
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The Distribution Process
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Stage Four: Creating a Marketing Plan
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Product
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Price (Part One)
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Price (Part Two)
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Place
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Promotion
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Packaging
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Making Connections (Part One)
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Making Connections (Part Two)
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Stages Five and Six: Implement, Evaluate, Review, and Revise
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Leveraging Social Media
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Leveraging Social Media
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Building Your Sales Force
Session 11: Branding 101
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What Branding Is All About
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Why a Brand?
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What’s In a Brand?
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What is Branding, Then?
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Why Branding is the Most Important Investment a Company Can Make
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Why Branding is the Most Important Investment a Company Can Make
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Developing a Slogan
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Types of Logos
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Letterform
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Wordmark
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Emblems
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Getting Creative
Session 12: Setting Up Your Office
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Choosing a Location
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Finding Resources
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Asking the Right Questions
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The Pros and Cons of Home-Based Businesses (Part One)
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The Pros and Cons of Home-Based Businesses (Part Two)
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The Roaming Entrepreneur
Session 13: Launching the Business
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Getting Off the Ground
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The Launch
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Setting Up Your Organizational Chart
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First Stages of Growth
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Next Stages of Growth
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Recruiting and Engaging the Right People
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Recruiting and Engaging the Right People
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Recruiting and Engaging the Right People
Session 14: Keeping the Business Moving
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Keeping Track of Your Business
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Other Considerations
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Growing Your Business
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Growing Your Business
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Don’t Give Up!
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Coming Out on the Other Side
Session 15: Being an Entrepreneurial Leader
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Michael Gerber’s Three Perspectives
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Identifying the Activities
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Working It Out
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Case Study
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Activity
Session 16: Bringing It All Together
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Checklist for Success
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Entrepreneurial Traits
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Resources to Consider
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Business Groundwork (Part One)
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Business Groundwork (Part Two)
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Developing Your Product Idea (Part One)
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Developing Your Product Idea (Part Two)
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Developing Your Product Idea (Part Three)
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Identifying Your Target Market and Customers
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Developing Your Value Proposition
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Creating Financial Projections (Part One)
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Creating Financial Projections (Part Two)
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Creating Financial Projections (Part Three)
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Creating Financial Projections (Part Four)
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Product Development
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Product Development (Part One)
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Product Development (Part Two)
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Intellectual Property
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Sales and Marketing (Part One)
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Sales and Marketing (Part Two)
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Sales and Marketing (Part Three)
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Sales and Marketing (Part Four)
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Branding (Part One)
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Branding (Part Two)
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Branding (Part Three)
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Choosing a Location (Part One)
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Choosing a Location (Part Two)
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Getting Off the Ground
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Setting Up Your Organizational Chart
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Keeping Track of Your Business
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Entrepreneurial Leadership Characteristics (Part One)
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Entrepreneurial Leadership Characteristics (Part Two)
Session 17: A Personal Action Plan
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Starting Point
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Where I Want to Go
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How I Will Get There
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Summary
Recommended Reading List
Post-Course Assessment
How to enroll
Option 1 (ideal for employee training)
To enroll your staff, please send the following to staffelearning@learnsmart.com.ng:
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Name(s) of staff
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E-mail address of each staff
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Name and e-mail address of the primary contact person in your organization
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Name and e-mail address of the person who will be receiving periodic training report, if different from the person in number (3).
Once we receive the above information, we will send you an invoice for payment to be made. After payment, we will brand a learning portal for your organization, enroll your staff, and send emails with theirunique login information and how to start training.
Option 2
Click on the "Enroll For This Course" button, checkout and make payment with your ATM card. You will receive youruniquelogin information by email and start training.
Option 3
Pay or transfer course fee into any of our bank accounts listed below and notify us through enroll@learnsmart.com.ng. We will register you and instantly email your unique login information for you to start training.
Our Bank Account Information:
Account Name: Paradigm Learning Services
Zenith Bank: Account No: 1013876190
GTBank: Account No: 0159084910
Access Bank: Account No: 0047876850