Global
According to Statista, as of the third quarter of 2020, the number of social media users in Nigeria reached roughly 28 million. And the users and engagement on major platforms keep increasing.
Most organizations are aware of this and the immense marketing opportunities it provides. As a result, they have established some sort of presence on social media.
They encourage employees to create profiles and to promote or share news about what the organization is doing, and they set up profiles on every site they can find. But despite these efforts, they get little or no tangible return.
This is because rather than just taking random shots in the dark, organizations need to have a strategy for how to leverage social media. Marketing with social media (an ever-changing platform that is extremely noisy and crowded) without an effective strategy and plan is a recipe for failure.
This course is designed to help organizations avoid this pitfall. Participants will learn to develop a social media marketing plan as a part of their overall marketing strategy, determine which social media options make sense for their organization, and choose how they will measure what is taking place. In addition, the course will enable them to explore some of the major social media sites and look at how specialty sites and social media management tools can take their social media marketing to the next level.
In an interactive manner, this easy-to-understand course starts with the fundamentals and walks the participants through the process of marketing with social media, from the beginning stages of concepts and planning, to the final stage of launching their plan, and how to sustain implementation.
Course Objectives
After completing this course, participants will be able to:
Course Content Details:
Section 1: Course Overview
Section 2: Getting Started
Section 3: Understanding the Marketing Mix
Section 4: Developing a Social Media Plan
Section 5: Building Your Social Media Team
Section 6: Using Social Media to Build Internal Communities
Section 7: Analyzing Your Impact with Metrics
Section 8: Keeping on Top of the Trends
Section 9: Damage Control
Section 10: Using Facebook
Section 11: Using LinkedIn
Section 12: Using Twitter
Section 13: Building a Blog
Section 14: Using Specialty Sites
Section 15: Using Social Media Management Tools
Section 16: Launching Your Plan
Section 17: A Personal Action Plan
Post-Course Assessment
Training Information
Delivery: E-learning (interactive, self-paced & convenient, and affordable)
How It Works: Using the unique login information we will send, simply access our learning portal with your browser and start learning.
Our training is self-paced and so you’ll take it at your convenience – any time of the day that suits your schedule and as frequently as you like until you finish the course.
Anywhere you stop temporarily is automatically saved so when you resume you continue from there by default.
Duration: Because it's self-paced, participants finish at different times. However, on the average, busy participants finish in 1 week.
Reports: We send periodic reports to your organization until all employees complete their training. For each participant, the reports show progress, performance score, total time spent learning, and the last time course was accessed.
Certificate: Each participant receives a certificate of training if course is successfully completed.
Access period: 30 days (can be extended).
Access device: Computer, Smartphone, or Tablet.
Comes with: Course transcripts for reference, and 100% money-back guarantee.
Learning Management & Support: We will be in touch with all participants to encourage and support them until they finish. Our clients' employees always achieve high completion rate.
Learning Outcome: The learning outcome compares favorably with that of conventional training. This is because of increased level of participation through interactivity and self-paced ownership of the learning.
Participants will have the ability to stop and reflect whenever they want, or return to previously-delivered content, and thus ensure a deeper understanding before continuing. They will have the time to digest and integrate information being presented into their existing understanding and context. This is how they make sense of it leading to higher levels of cognitive engagement and higher levels of retention.
For the best learning outcome, we recommend that training be taken in chunks of minutes consistently rather than taking it in a long stretch trying to finish quickly.
How to enroll
Option 1 (ideal for employee training)
To enroll your staff, please send the following to staffelearning@learnsmart.com.ng:
Once we receive the above information, we will send you an invoice for payment to be made. After payment, we will brand a learning portal for your organization, enroll your staff, and send emails with theirunique login information and how to start training.
Option 2
Click on the "Enroll For This Course" button, checkout and make payment with your ATM card. You will receive youruniquelogin information by email and start training.
Option 3
Pay or transfer course fee into any of our bank accounts listed below and notify us through enroll@learnsmart.com.ng. We will register you and instantly email your unique login information for you to start training.
Our Bank Account Information:
Account Name: Paradigm Learning Services
Zenith Bank: Account No: 1013876190
GTBank: Account No: 0159084910
Access Bank: Account No: 0047876850
According to Statista, as of the third quarter of 2020, the number of social media users in Nigeria reached roughly 28 million. And the users and engagement on major platforms keep increasing.
Most organizations are aware of this and the immense marketing opportunities it provides. As a result, they have established some sort of presence on social media.
They encourage employees to create profiles and to promote or share news about what the organization is doing, and they set up profiles on every site they can find. But despite these efforts, they get little or no tangible return.
This is because rather than just taking random shots in the dark, organizations need to have a strategy for how to leverage social media. Marketing with social media (an ever-changing platform that is extremely noisy and crowded) without an effective strategy and plan is a recipe for failure.
This course is designed to help organizations avoid this pitfall. Participants will learn to develop a social media marketing plan as a part of their overall marketing strategy, determine which social media options make sense for their organization, and choose how they will measure what is taking place. In addition, the course will enable them to explore some of the major social media sites and look at how specialty sites and social media management tools can take their social media marketing to the next level.
In an interactive manner, this easy-to-understand course starts with the fundamentals and walks the participants through the process of marketing with social media, from the beginning stages of concepts and planning, to the final stage of launching their plan, and how to sustain implementation.
Course Objectives
After completing this course, participants will be able to:
Course Content Details:
Section 1: Course Overview
Section 2: Getting Started
Section 3: Understanding the Marketing Mix
Section 4: Developing a Social Media Plan
Section 5: Building Your Social Media Team
Section 6: Using Social Media to Build Internal Communities
Section 7: Analyzing Your Impact with Metrics
Section 8: Keeping on Top of the Trends
Section 9: Damage Control
Section 10: Using Facebook
Section 11: Using LinkedIn
Section 12: Using Twitter
Section 13: Building a Blog
Section 14: Using Specialty Sites
Section 15: Using Social Media Management Tools
Section 16: Launching Your Plan
Section 17: A Personal Action Plan
Post-Course Assessment
Training Information
Delivery: E-learning (interactive, self-paced & convenient, and affordable)
How It Works: Using the unique login information we will send, simply access our learning portal with your browser and start learning.
Our training is self-paced and so you’ll take it at your convenience – any time of the day that suits your schedule and as frequently as you like until you finish the course.
Anywhere you stop temporarily is automatically saved so when you resume you continue from there by default.
Duration: Because it's self-paced, participants finish at different times. However, on the average, busy participants finish in 1 week.
Reports: We send periodic reports to your organization until all employees complete their training. For each participant, the reports show progress, performance score, total time spent learning, and the last time course was accessed.
Certificate: Each participant receives a certificate of training if course is successfully completed.
Access period: 30 days (can be extended).
Access device: Computer, Smartphone, or Tablet.
Comes with: Course transcripts for reference, and 100% money-back guarantee.
Learning Management & Support: We will be in touch with all participants to encourage and support them until they finish. Our clients' employees always achieve high completion rate.
Learning Outcome: The learning outcome compares favorably with that of conventional training. This is because of increased level of participation through interactivity and self-paced ownership of the learning.
Participants will have the ability to stop and reflect whenever they want, or return to previously-delivered content, and thus ensure a deeper understanding before continuing. They will have the time to digest and integrate information being presented into their existing understanding and context. This is how they make sense of it leading to higher levels of cognitive engagement and higher levels of retention.
For the best learning outcome, we recommend that training be taken in chunks of minutes consistently rather than taking it in a long stretch trying to finish quickly.
How to enroll
Option 1 (ideal for employee training)
To enroll your staff, please send the following to staffelearning@learnsmart.com.ng:
Once we receive the above information, we will send you an invoice for payment to be made. After payment, we will brand a learning portal for your organization, enroll your staff, and send emails with theirunique login information and how to start training.
Option 2
Click on the "Enroll For This Course" button, checkout and make payment with your ATM card. You will receive youruniquelogin information by email and start training.
Option 3
Pay or transfer course fee into any of our bank accounts listed below and notify us through enroll@learnsmart.com.ng. We will register you and instantly email your unique login information for you to start training.
Our Bank Account Information:
Account Name: Paradigm Learning Services
Zenith Bank: Account No: 1013876190
GTBank: Account No: 0159084910
Access Bank: Account No: 0047876850
