Global
Cultures both ancient and modern have strong storytelling traditions. Our brains are wired to share and process information through storytelling. Information presented as a story has the power to inform, influence and motivate.
Story marketing is the process of attracting and engaging customers through story – their story, rather than yours. Instead of the ‘buy our product’ messages of typical marketing campaigns, story marketing tells the customer story and motivates them to connect with your company as a solution to their problem or a way to a better life.
Marketing needs to be engaging and unique to be heard in the vast arena of the information age. Story marketing is the story that speaks to your customer and encourages them to support your brand, campaign, or cause.
This course will highlight the essentials of story marketing for your small business: story marketing tools, storytelling basics, and how to write and refine your own story for marketing to your target audience.
Course Objectives
After you complete this course, you will be able to:
Course Content Details
Session 1: Course Overview
Session 2: Story Marketing Toolkit
Session 3: Storytelling Essentials
Session 4: Connecting with Customers
Session 5: Refining Your Brand
Session 6: Building Your Story
Session 7: Polishing Your Story
Personal Action Plan
Course Summary
Recommended Reading List
Post-Course Assessment
Course Completion
Training Information
Delivery: E-learning (interactive, self-paced & convenient, and affordable)
How It Works: Using the unique login information we will send, simply access our learning portal with your browser and start learning.
Our training is self-paced and so you’ll take it at your convenience – any time of the day that suits your schedule and as frequently as you like until you finish the course.
Anywhere you stop temporarily is automatically saved so when you resume you continue from there by default.
Duration: Because it's self-paced, participants finish at different times. However, on the average, busy participants finish in 1 week.
Reports: We send periodic reports to your organization until all employees complete their training. For each participant, the reports show progress, performance score, total time spent learning, and the last time course was accessed.
Certificate: Each participant receives a certificate of training if course is successfully completed.
Access period: 30 days (can be extended).
Access device: Computer, Smartphone, or Tablet.
Comes with: Course transcripts for reference, and 100% money-back guarantee.
Learning Management & Support: We will be in touch with all participants to encourage and support them until they finish. Our clients' employees always achieve high completion rate.
Learning Outcome: The learning outcome compares favorably with that of conventional training. This is because of increased level of participation through interactivity and self-paced ownership of the learning.
Participants will have the ability to stop and reflect whenever they want, or return to previously-delivered content, and thus ensure a deeper understanding before continuing. They will have the time to digest and integrate information being presented into their existing understanding and context. This is how they make sense of it leading to higher levels of cognitive engagement and higher levels of retention.
For the best learning outcome, we recommend that training be taken in chunks of minutes consistently rather than taking it in a long stretch trying to finish quickly.
How to enroll
Option 1 (ideal for employee training)
To enroll your staff, please send the following to staffelearning@learnsmart.com.ng:
Once we receive the above information, we will send you an invoice for payment to be made. After payment, we will brand a learning portal for your organization, enroll your staff, and send emails with theirunique login information and how to start training.
Option 2
Click on the "Enroll For This Course" button, checkout and make payment with your ATM card. You will receive youruniquelogin information by email and start training.
Option 3
Pay or transfer course fee into any of our bank accounts listed below and notify us through enroll@learnsmart.com.ng. We will register you and instantly email your unique login information for you to start training.
Our Bank Account Information:
Account Name: Paradigm Learning Services
Zenith Bank: Account No: 1013876190
GTBank: Account No: 0159084910
Access Bank: Account No: 0047876850
Cultures both ancient and modern have strong storytelling traditions. Our brains are wired to share and process information through storytelling. Information presented as a story has the power to inform, influence and motivate.
Story marketing is the process of attracting and engaging customers through story – their story, rather than yours. Instead of the ‘buy our product’ messages of typical marketing campaigns, story marketing tells the customer story and motivates them to connect with your company as a solution to their problem or a way to a better life.
Marketing needs to be engaging and unique to be heard in the vast arena of the information age. Story marketing is the story that speaks to your customer and encourages them to support your brand, campaign, or cause.
This course will highlight the essentials of story marketing for your small business: story marketing tools, storytelling basics, and how to write and refine your own story for marketing to your target audience.
Course Objectives
After you complete this course, you will be able to:
Course Content Details
Session 1: Course Overview
Session 2: Story Marketing Toolkit
Session 3: Storytelling Essentials
Session 4: Connecting with Customers
Session 5: Refining Your Brand
Session 6: Building Your Story
Session 7: Polishing Your Story
Personal Action Plan
Course Summary
Recommended Reading List
Post-Course Assessment
Course Completion
Training Information
Delivery: E-learning (interactive, self-paced & convenient, and affordable)
How It Works: Using the unique login information we will send, simply access our learning portal with your browser and start learning.
Our training is self-paced and so you’ll take it at your convenience – any time of the day that suits your schedule and as frequently as you like until you finish the course.
Anywhere you stop temporarily is automatically saved so when you resume you continue from there by default.
Duration: Because it's self-paced, participants finish at different times. However, on the average, busy participants finish in 1 week.
Reports: We send periodic reports to your organization until all employees complete their training. For each participant, the reports show progress, performance score, total time spent learning, and the last time course was accessed.
Certificate: Each participant receives a certificate of training if course is successfully completed.
Access period: 30 days (can be extended).
Access device: Computer, Smartphone, or Tablet.
Comes with: Course transcripts for reference, and 100% money-back guarantee.
Learning Management & Support: We will be in touch with all participants to encourage and support them until they finish. Our clients' employees always achieve high completion rate.
Learning Outcome: The learning outcome compares favorably with that of conventional training. This is because of increased level of participation through interactivity and self-paced ownership of the learning.
Participants will have the ability to stop and reflect whenever they want, or return to previously-delivered content, and thus ensure a deeper understanding before continuing. They will have the time to digest and integrate information being presented into their existing understanding and context. This is how they make sense of it leading to higher levels of cognitive engagement and higher levels of retention.
For the best learning outcome, we recommend that training be taken in chunks of minutes consistently rather than taking it in a long stretch trying to finish quickly.
How to enroll
Option 1 (ideal for employee training)
To enroll your staff, please send the following to staffelearning@learnsmart.com.ng:
Once we receive the above information, we will send you an invoice for payment to be made. After payment, we will brand a learning portal for your organization, enroll your staff, and send emails with theirunique login information and how to start training.
Option 2
Click on the "Enroll For This Course" button, checkout and make payment with your ATM card. You will receive youruniquelogin information by email and start training.
Option 3
Pay or transfer course fee into any of our bank accounts listed below and notify us through enroll@learnsmart.com.ng. We will register you and instantly email your unique login information for you to start training.
Our Bank Account Information:
Account Name: Paradigm Learning Services
Zenith Bank: Account No: 1013876190
GTBank: Account No: 0159084910
Access Bank: Account No: 0047876850
